Finding and keeping the right clients is a key business strategy that takes proper planning and implementation. For example, do you know who your ideal clients are? What market are you truly trying to target? Before creating a strategy to earn and keep the business of your ideal client, you must first know who your…
Read more2016 Is Winding Down – Thinking Ahead To 2017
This will not be a doom and gloom post, but I did want to start out as a reminder that none of us are promised tomorrow. I am reminded of that with my wife's cousin who is several years younger than I am who is not expected to make it through 2017 due to a…
Read moreMy Take On Avoidable Challenges In Professional Photography
This is my take on some of the things that Skip Cohen wrote in 14 Avoidable Challenges in Professional Photography. I've pulled out 11 ( bundled two of them ) of the 14 points from the blog post that I noted at the top of this blog post. I'm going to write my own words…
Read moreIs Your Photography And/Or Video Business Scalable Or Limited By Just You?
One of the definitions of scalable is to be able to be changed in size. Assuming that you want to grow your business in size and not get smaller, you are limited by being a solopreneur. In other words, there is only so much growth you can have by doing all the work yourself like…
Read moreShould I Open A Small Photography Studio In A Business District Outside My Home?
I specifically said small because I'm not going to go over 600 square feet in this post for two key reasons: 1) Monthly Rent 2) Most photographers reading this will likely not jump into 1,000+ square feet right out of the gate unless the photographer has been steadily running a growing home based studio. I…
Read moreBecoming & Maintaining Life As A Full Time Photographer Requires A Lot Of Net Casting
My wife and I make our full-time living off of our photography and video business. Yes, I truly mean 100%. I am thankful for that and it has and still does take a lot of hard work. I said that to establish some credibility with you and to impress upon you that what I am…
Read more$75 A Pop – It’s Probably Not The Best Photography Business Model To Use
Maybe it's just me, but a 30 minute session at a location of your choice with 10 edited images for $75 doesn't seem like a long term sustainable business model. Like many of my posts, this one was sparked by the offer that I just mentioned being listed on Facebook. If the photographer who posted…
Read moreLoss, Risk, Profit – It’s All Part Of Running A Photography Business
For any business to be successful and sustainable long term, I believe that the 3 things above have to be in the mix but any size business has to minimize the losses, be willing to take some risks and in the end make a profit. Yes, there are mega businesses with millions in venture capital funding that…
Read moreBuilding Your Photography Business – It’s Not Easy – But This Should Help
You'll have to have more than a nice camera to really grow your photography business. It would be nice if it was that easy. Before I dive in, someone reading this may think their photography business is growing because they are staying busy. Don't confuse staying busy with making a profit and being sustainable for…
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