I Need More Gear ( Go With What You Have Or The Best You Can Afford ) Gear seems to be one of the top barriers for new photographers. "If I just had that light, that lens or that high end pro body, then I would be a better photographer." Gear can make a difference; however,…
Read moreMedium Format Black And White Film Photography – It’s Awesome!
"Tucker" - Kodak Tmax 100 ISO - 120 Film The image above was taken with a Mamiya 645 Medium Format Film Camera. I used an 80mm f/2.8 manual focus lens set at either f/4 or f/5.6. An 80mm lens on a 645 Medium Format Camera is equivalent to a 50mm lens on a 35mm Camera.…
Read more4 Reasons Photographers Should Blog Often Plus How To Come Up With Topics
As a photographer, you likely enjoy using your camera far more that you like writing. BUT you need to understand how blogging can help your business which may allow you to do more shooting making blogging a true WIN-WIN. Reason #1 - Keeps Your Audience Informed Blogging allows you to provide your audience with tips,…
Read moreFull Time Photographers: Slow Down To Do Some Personal Projects
The image above is as I shot it with ZERO editing other than minor cropping. It's rare that I post an image that doesn't have some kind of editing; however, I got what I wanted on this image in camera. As a full time photographer, it can be difficult to slow down and do some…
Read moreStrategic Relationships: Referring Business To & Partnering With Other Photographers
Brief Overview To Get You Thinking Outside The Box A non-photographer friend of mine who actively networks in the local area to build his business contacts and business relationships told me of a meeting with a local photographer that went something like this: Questions: "What type of photography do you do? Who is your client?"…
Read morePhotography Is 10% Shooting And 90% Marketing / Strategy Or Is It?
Most people likely get into photography because they love to shoot. It is exciting to be behind the camera and capture images in a style that truly captures the subject in a unique way. However, to make a full time living at photography, it has to be treated like a business. No business will survive…
Read moreWho On Earth Told You Photography Was Fun?
Now that I have your attention, let's dive in. Photography should be fun. If you are a hobbyist, you are likely still having fun with your photography. If you are trying to go from part-time to full-time and replace your day job, you are likely having some fun and also experiencing the pains of the…
Read morePhotographers – What’s Your USP? Unique Selling Proposition
Photography is no different than any other business. Photographers should know what their USP is (Unique Selling Proposition). Who? What? When? Why? How? are all fundamental questions that can help you as a photographer discover your USP and utilize it in your business if you don't already CLEARLY know that it is and share it…
Read moreTwo Mistakes About Pricing Photographers Don’t Want To Make
Mistake #1: Being The Cheapest or Allowing Price Be Their KEY Selling Point Headline Read: Cheap Professional Photographer ... Yes, I actually saw this online. Even worse, another photographer posted that he can do something like 20 types of photography all for only $75 FLAT RATE and that photographers charging $100 an hour made him sick.…
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