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Who On Earth Told You Photography Was Fun?

Now that I have your attention, let’s dive in. Photography should be fun. If you are a hobbyist, you are likely still having fun with your photography. If you are trying to go from part-time to full-time and replace your day job, you are likely having some fun and also experiencing the pains of the

Photographers “Marketing Mix” – Is There A Silver Bullet?

NO! – There is NOT a Silver Bullet: There is no “ONE THING” that will magically work long term when it comes to marketing. Photographers, like any other business owner, have to keep a variety of marketing efforts going. It’s important to have a good marketing mix. Even if a photographer is in the #1

The K.E.Y. To Better Photography Is To Do This Often…

The #1 thing about the digital photography age that bothers me is that someone can buy a nice consumer photography kit, get a business card printed and they are magically a turn key photographer. A nice consumer camera does not magically give someone the skills to be a good photographer. Notice, I didn’t say great