I specifically put "Raleigh NC Market" in the headline of this post because every market is not the same. If you are in the heart of New York City like Peter Hurley who charges around $1,200 for a headshot session, you have a better chance of getting that price. However, I think you'd be hard…
Read moreFull Time – Make My Living – General Pricing Thoughts For Professional Photographers
It has been a while since I have written a blog post about pricing. This blog post is not for staff photographers that earn an hourly wage or salary by working for a company or other photographer. This blog post is also not for the part-time, wannabe, weekend warriors that love tainting this industry with…
Read moreProfessional Photography Pricing Will Vary For Multiple Reasons: Don’t Shop Price!
Yes, I get it. For most things that anyone spends money on, they likely have a budget in mind. But don't be shopping on the BMW lot for a brand new car that is fully loaded for under $30K. As a matter of fact, you'll be hard pressed to find any new cars loaded with every possible…
Read moreHow Much Are Your Photography Services Worth?
If you are a self-employed photographer, you get to determine the size of your check (to a point). So what's the value of your services? Peter Hurley in Manhattan consistently gets $1,200 for a headshot. That's more than he could command in a small town in Eastern North Carolina. However, I'm sure that there are…
Read moreHow Much Should Photographers Charge? (PetaPixel Article Thoughts)
An article was recently published on PetaPixel about what photographers should charge. The article has received a lot of negative feedback on Facebook which is typical of social media. It has also received a lot of interesting feedback on the actual article link that you can find here. Pricing is one of the most controversial…
Read moreAs A Photographer, Do You Stick To Your Profit Pricing Model?
New photographers are usually absolutely terrible at setting pricing for their services. Part of that comes from lack of confidence in their photography and part of that comes from simply thinking that being the low price leader will get them lots of business. Neither of these will help create a sustainable full time business that…
Read morePhotographers – Price What Your Market Will Bear – Know Your Target Market Pricing – What?
Expensive to some might be all those images you want to burn to a CD and give them for $99 while expensive to others might be the $20,000 wedding photographer. Expensive is a relative term and does not translate over to every situation the same. As a photographer, your pricing can only go as high…
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