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Is Your Photography And/Or Video Business Scalable Or Limited By Just You?

Scalability 3d word and Does It Scale question asking if your business model can increase and size up to serve more customers and accounts One of the definitions of scalable is to be able to be changed in size.

Assuming that you want to grow your business in size and not get smaller, you are limited by being a solopreneur. In other words, there is only so much growth you can have by doing all the work yourself like shooting, editing, marketing and so many of the other things that being a solopreneur requires.

Just last week, our photography and video group in Raleigh had a guest speaker: Elyse with recommended that each of us figure out our average hourly wage and decide on what tasks may be able to be delegated to someone else thus freeing up time to work on higher level tasks. For example, if someone makes $50,000 per year, that works out to be $24.03 an hour (based on 50K/52 Weeks/40 Hours). So if my time or your time is worth $24.03 an hour, why should me or you be doing a task that we can pay someone to do for $10, $12 or even $15 an hour especially if delegating a task will get the business to the next level by freeing up time for high level tasks that can create more revenue and profits.

What are the things that you do now that could be delegated? Editing, Social Media, Running Errands, etc. Try to make a list of all those things and ask yourself "What if I paid someone to do this task? What else could I do with my time to get to the next level?"

This post, like many of my blog post, was sparked by what Elyse said above but also a fellow photographer that I had coffee with this morning who is still doing pretty much everything from A to Z himself. He is doing well, but like any soloprener, especially in photography and video, he has a cap based on how many hours there are in a day and how much one person can do while maintaining a work life balance.

I have always loved good ol basic math (not Algebra). The type of math that is used in the everyday business like add, subtract, multiple, divide and percentages. For example, if a photographer offers a service that he or she is charging $225 for and 90 minutes of that is editing, what if that photographer paid a student at one of the local colleges (Living Arts College in Raleigh and The Art Institute of Durham) that has solid editing skills $12 an hour to edit for 90 minutes? That's $18 which is a new expense that comes off the $225 which leaves the photographer a gross margin of $207. However, what if this same photographer added just one more $225 project per week (not per day) and that project could cover all the 90 minute editing for the week: $225 / $12 an hour = 18 hours and 45 minutes of editing which is about (12) 90 minute editing projects based on 90 minutes per project. The photographer could potentially break even while freeing up all those editing hours.

What could freeing up 18 to 20 hours per week do for your business especially if your total out of pocket was about $1,000 per month? How much more revenue could you generate by paying out $1,000 per month for tasks that are not at your pay grade? Do you see this as an expense or as a way to grow?

Now, what's your next move?

If you have any questions, please email me at David [@] DWPPC [dot] com. Please feel free to connect with me on Social Media:

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David Williams

About The Author: David Williams is a professional still photographer and videographer focusing on corporate and commercial work. His love for still photography began in 1982 while still in High School. David started making money at photography in 1982. David and his wife Brenda started working together in photography in 1988 when they met and were married in 1989. Brenda is the photo editor for the business. David and Brenda have two daughters in their 20's. Please be sure to get a quote for services if needed: our goal is to respond as promptly as possible. You may also call David direct at 919.628.2902. You may share this content using the larger social icons above this bio section. You may find David on various social platforms by clicking the smaller icons to the left of this paragraph under David's headshot. Please visit our home page as well.