One Stop Photography & Video | Experienced, Reliable, Trusted, Serving Nationwide | Click for Directions

Making Brand & Even Big Brand Connections On Instagram Is Not Rocket Science

Famous Smoke Instagram

I finally got active on Instagram in the last 30 days. As a photographer, that was not a good move on my part to just let Instagram sit on the back burner.

There are so many social media choices these days and most of you reading this are probably very active on Facebook but may not have (or make) time for other social platforms. If you enjoy images and/or do a lot of phone photography or regular digital photography, you may want to give Instagram a second thought.

Here's the short version:

1) Post images and use # hashtags - If you are just starting out with virtually no followers, you should use relevant # hashtags about what you are posting including the name brand. For example, I might post: Image taken with a #Canon #5DMarkIII of my #GoldenRetriever "Tucker." By just using those 3 # hashtags, my image is more likely to be seen. However, those with 1,000+ followers will likely be seen a lot more in general, but even those with lots of followers use # hashtags.

2) Use the @ sign to ping those that you want to give notification to - For example, in the image above @FamousSmokeShop did @raleighphotographer in the post giving me credit on the image (more on the image later) and I got notified. That made it easy for me to know they posted and to be able to thank them for giving me photo credit.

There are two core ways for me to get in front of  @canonusa on Instagram. (FYI, they have commented on my images numerous times.) That is by # hashtagging like #Canon #TeamCanon #Bringit to name a few and by using @canonusa in my post.

I shot the image above in my drive way on a sunny winter day. I first posted it on my feed which @FamousSmokeShop liked. (They follow me and have liked several of my images.) Then, yesterday, they posted the image on their feed and gave me photo credit. 15 hours later, it has 416 likes as of this post ( 1 of the 416 is me).

If you have not tried Instagram, you may want to give it a shot. I know that I have really enjoyed it over the last 30 days or so.

You can find me on Instagram @raleighphotographer or by clicking this link.

The following two tabs change content below.

David Williams

About The Author: David Williams is a professional still photographer and videographer focusing on corporate and commercial work. His love for still photography began in 1982 while still in High School. David started making money at photography in 1982. David and his wife Brenda started working together in photography in 1988 when they met and were married in 1989. Brenda is the photo editor for the business. David and Brenda have two daughters in their 20's. Please be sure to get a quote for services if needed: our goal is to respond as promptly as possible. You may also call David direct at 919.628.2902. You may share this content using the larger social icons above this bio section. You may find David on various social platforms by clicking the smaller icons to the left of this paragraph under David's headshot. Please visit our home page as well.