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Marketing Diagram For Photographers – From Exposure To Advocate

Diagram of Marketing
Step 1: Create Never Ending, Non-Stop Content:

Website, Portfolio, Blog, Social Media and More!

Step 2: Follow The Flow Of The Diagram:

Exposure - Marketing, Advertising, Social Media, Blogging & More

Engagement - Respond to website comments and inquiries, online reviews, social media comments, likes and shares

Influence - If people get to know you, begin to like & start to trust you, you will have influence. Once you are able to influence people, you may change their opinions or behaviors.

Impact - A positive brand image will take some time to create; however, thanks to the Internet, it is easier to create a brand image now online than it was 30 years ago using offline efforts. Reviews, Social Media activity and blogging are three simple areas that a small business owner, like a photographer, can have an impact by creating a positive brand image.

Advocate - This is the ultimate stage of achievement for any business. Once customers become a brand ambassador by not only using your services but recommending and talking about your services, you'll likely see a continued increase in revenue.

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David Williams

Owner at RTP Photo And Video, Inc.
About The Author: David Williams is a professional still photographer and videographer focusing on corporate and commercial work. His love for still photography began in 1982 while still in High School. David started making money at photography in 1982. David and his wife Brenda started working together in photography in 1988 when they met and were married in 1989. Brenda is the photo editor for the business. David and Brenda have two daughters in their 20's. Please be sure to get a quote for services if needed: our goal is to respond as promptly as possible. You may also call David direct at 919.628.2902. You may share this content using the larger social icons above this bio section. You may find David on various social platforms by clicking the smaller icons to the left of this paragraph under David's headshot. Please visit our home page as well.
Photography Marketing
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