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Marketing Diagram For Photographers – From Exposure To Advocate

Diagram of Marketing
Step 1: Create Never Ending, Non-Stop Content:

Website, Portfolio, Blog, Social Media and More!

Step 2: Follow The Flow Of The Diagram:

Exposure - Marketing, Advertising, Social Media, Blogging & More

Engagement - Respond to website comments and inquiries, online reviews, social media comments, likes and shares

Influence - If people get to know you, begin to like & start to trust you, you will have influence. Once you are able to influence people, you may change their opinions or behaviors.

Impact - A positive brand image will take some time to create; however, thanks to the Internet, it is easier to create a brand image now online than it was 30 years ago using offline efforts. Reviews, Social Media activity and blogging are three simple areas that a small business owner, like a photographer, can have an impact by creating a positive brand image.

Advocate - This is the ultimate stage of achievement for any business. Once customers become a brand ambassador by not only using your services but recommending and talking about your services, you'll likely see a continued increase in revenue.

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David Williams

Short Bio About The Author: I'm David Williams a professional commercial photographer focusing on corporate and business clients with some personal branding, lifestyle photography in the mix. My love for photography began in late 1981 while still in High School. I started making money with his camera in 1982. Brenda, my wife, and I started working together in photography in 1988 shortly after we met. Brenda and I married in 1989 and have two adult daughters. Please be sure to get a quote for services if needed. Call or Text: 919.723.8453. Please reach out to connect with me on LinkedIn.

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