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Part-Time And Full-Time Professional Photographers: Create A 2015 Written Strategy To Reach Your Goals

Definition of Strategy No matter what business you are in, it's December and it's time to create a strategy for 2015 if you do not already have it in place. Keep in mind that having a strategy in place is how you can reach your goals.

The dictionary defines a goal as the object of a person's ambition or effort; an aim or desired result. As you can see by the definition on the left, strategy is a plan of action or policy designed to achieve a major or overall aim. There's that word "AIM" again.

Is your "AIM" to go from being a part-time professional photographer in 2014 to a full-time professional photographer in 2015? If so, create a written strategy to help you get there. If you are already a full-time professional photographer and your "AIM" in 2015 is to do "X" more weddings, "X" more corporate events or "X" more portrait sessions, create a written strategy to help you get there.

What's your strategy to help you reach your goals? Only you can decide what you can do with your time and money to help you reach your goals. If you don't have a lot of money to work with on reaching your goals, you'll have to decide how you will use your time to reach your goals.

One way that I use my time is by blogging. To me, it's an important part of my online marketing strategy. Blogging takes time but can and usually does make a difference in your online presences. I'd like to start doing YouTube videos, but it's not a top priority for me a the moment. Although that is a long term goal, I do not have a strategy in place to get me there.

If you don't have your strategy for 2015 in place, make some time in December to set some goals and create a written strategy that will help you get there.

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David Williams

About The Author: David Williams is a professional still photographer and videographer focusing on corporate and commercial work. His love for still photography began in 1982 while still in High School. David started making money at photography in 1982. David and his wife Brenda started working together in photography in 1988 when they met and were married in 1989. Brenda is the photo editor for the business. David and Brenda have two daughters in their 20's. Please be sure to get a quote for services if needed: our goal is to respond as promptly as possible. You may also call David direct at 919.628.2902. You may share this content using the larger social icons above this bio section. You may find David on various social platforms by clicking the smaller icons to the left of this paragraph under David's headshot. Please visit our home page as well.