Thinking outside the box is when you don't conform to the norm, you get creative with your approach and you come up with solutions that get your photography business to the next level.
Let's Take A Look At Some Examples That May Spark Some Outside The Box Thinking...
Not In Your Portfolio
The potential client gives you a compliment that your work is nice, but he or she doesn't see X in your portfolio. Well, in your mind, you are 100% confident that you can do the X that the client is looking for. So your outside the box approach may be to shoot a sample of X and share with the client which shows that you are willing to go the extra distance for the client. Don't give the work away. You are simply willing to say that I know I can do X and I'd like to prove that to you.
8 x 10 Prints Are The Only Way To Go Or Are They
Trust Me! I sold lots and lots and lots of 8 x 10 prints in the 80's when film and printing were so popular. Even today, I still love seeing a print vs. an image on my computer. However, times have changed and needs have changed. I do a lot of professional headshots. Guess What? They need a digital image for LinkedIn, a company website, a brochure, a presentation, etc. If I force them down the 8 x 10 path of photography, I WILL LOSE business. There is nothing wrong with selling prints. Just don't put your services in a box when clients need something that doesn't fit in your box.
Willing To Travel To Make A Living - If That's What It Takes!
I know a photographer that is new to making a living with photography but is staying very busy at the moment. He travels multiple states in order to stay busy. I'm not convinced that he is making the kind of money on EACH project that he should be, BUT he has the volume to help make up for it. Although travel is not easy, he has chosen to work outside the box of his local area in order to stay busy doing what he loves. That doesn't mean that you have to travel multiple states, but if you think everyone is going to drive to you for your services and you are not willing to go over 5 miles outside your area. That might be something you want to re-think.
None of the examples above are rocket science or will solve the problems of the world; however, they are meant to get you thinking outside the box and not simply making up all the rules that you force your clients into without flexibility.
They are also meant for you to put your creative thinking cap on and say. "I've been doing this, but what if I changed my approach and did this."
Bottom Line Summary: : Listen! Learn! Adjust! Thrive!
"It is in your moments of decision that your destiny is shaped." -Tony Robbins
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