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Photography is just like any other profession. It’s impossible to be an expert in all things photography and be really good at everything because there is just not enough time to master it all. But many photographers attempt to shoot anything and everything they can which I think is a mistake.

Here’s a core reason why I think trying to master it all is a mistake: If you photograph weddings and don’t live under a rock, then you know who Jerry Ghionis is. He’s a master at wedding photography and gets paid very well to photograph weddings. If you’re an old photography guy like I am, you may recognize the name Gregory Heisler who is known for photographing lots of famous people in a matter of minutes because most are too busy to spend hours with him being photographed. And finally, Peter Hurley is known for headshots.

What do you want to be known for? Do you really want to be the photographer who tries to do it all? I’m not the one to say what’s right or wrong. It’s your choice to be a jack of all things photography not mine.

In my case, I like being exclusive to three core areas: Corporate Events, Headshots & Commercial Photography. OK, commercial photography can be a broad range, but at least I don’t have a list of the 25+ types of photography that I do and when it comes to event photography, I am truly exclusive to corporate events. I don’t cross over to weddings. That’s one way that I close a lot of corporate event work, but don’t share that with the photographers that do both weddings and corporate events.

Here’s some of my corporate event photography work:

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