DISCLAIMER: I don't claim to have all the answers nor is this 4,300+ word post meant to even come close to everything you'll need to know. There are things that I will share in this post that will not work exactly the same in every segment of photography. For example, Google Adwords may be effective…
Read moreWhat One Thing Can You Do To Propel Your Photography Business?
Now that I have your attention with the headline, I'll give you the answer to the question: There is NO ONE THING that you can do to propel your photography business. Sure, some photographers have hit it big with Instagram or other social media or landed large clients through things like direct mail. However, unless…
Read morePhotographers “Marketing Mix” – Is There A Silver Bullet?
NO! - There is NOT a Silver Bullet: There is no "ONE THING" that will magically work long term when it comes to marketing. Photographers, like any other business owner, have to keep a variety of marketing efforts going. It's important to have a good marketing mix. Even if a photographer is in the #1…
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