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The Business Of Photography – There Is No Magic Wand

It doesn't matter what your pricing is or how great your portfolio is, there is no way that any one photographer will be the right fit for every photography need even if it's an area that the photographer specializes in.

Headshots, for example, are one of the key areas that I work in. I have found two things to be true when it comes to headshots. First, someone will like my work but not what I offer in the $125 to $190 price range. Second, my portfolio doesn't appeal to them for the style headshot they think they want. But when the portfolio is a match and the pricing is a match, then I am able to move forward and get the session scheduled. If I stay focused on the YES, I can move my business forward. It's when I get stuck on the NO's that can set my business back.

Once a photographer realizes that his or her pricing and/or portfolio will NOT be a match for everyone, the photographer can save themselves a lot of time by moving on to the next potential client. If you like your portfolio, are continuing to improve your portfolio, are closing business on a regular basis from your portfolio, have fair market pricing and regularly close business at your asking price, there is no need to try to be the photographer for everyone. Accept it and move on.

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David Williams

About The Author: David Williams is a professional still photographer and videographer focusing on corporate and commercial work. His love for still photography began in 1982 while still in High School. David started making money at photography in 1982. David and his wife Brenda started working together in photography in 1988 when they met and were married in 1989. Brenda is the photo editor for the business. David and Brenda have two daughters in their 20's. Please be sure to get a quote for services if needed: our goal is to respond as promptly as possible. You may also call David direct at 919.628.2902. You may share this content using the larger social icons above this bio section. You may find David on various social platforms by clicking the smaller icons to the left of this paragraph under David's headshot. Please visit our home page as well.