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The Importance of a Professional Headshot on LinkedIn or Other Website: It’s Your Brand

For Any Headshot Need: Classic, Creative, Conservative, Traditional, Executive, Modeling & More

Client Email Message To David: “We are all very happy with the work you did for us and also are pleased with your flexibility and organization. We have used the photos for corporate files and also we all are using the new photos for LinkedIn to have a true professional look.” Joy B. – Director of Human Resources

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I provide both in studio head shots and on location head shots for 100+ people if needed. Many companies have me come out on site to their location or to a location that they are meeting at in order to provide head shots for executives and staff.

I decided to finally get active on LinkedIn and even upgraded to a premium account. Since I provide Corporate Photography and Video Production services including Professional Headshot Photography in the Raleigh Area or wherever the client will pay for me to travel, I believe that LinkedIn will be a key component of my business in the future. Like anything else, it will take some time and nurturing.

I have been going through numerous profiles in order to establish connections. As a photographer, one key area stands out to me, the image posted with the profile.  In this digital age of phone photography, it is not completely surprising that the vast majority of profiles do NOT have a real professional headshot posted.  LinkedIn is a professional network that in my opinion should include a truly professional headshot as part of the profile.  People are visual by nature. A professional headshot is a simple piece of the process. In some cases, even the $60 +/- JcPenney headshot is better than a phone image. It's true that some phone images are great.  If that's the case, then I have no problem with it. Whether it's a phone image or a truly professional headshot: Does the headshot represent the brand properly?  If it's not perceived as professional, maybe it's time to re-think the image?

Lav Headshot

Lav Chintapalli of NuLimina Cary NC

I have noticed so many poor headshots in viewing profiles that I think many people need to re-think what they are posting: Your headshot image represents your brand.  What is your headshot saying about your brand?  It's not just LinkedIn either.  It's anywhere on the web that you wish to portray a professional image of your brand.  A phone headshot may work just fine on Facebook, but for a company website, a professional blog or other critical areas that are tied to your brand, it's important to have a professional headshot that represents who you are.

So you may be thinking that this is a sales pitch for my headshot services, but it's not. It's simply a post to get you thinking about how the headshot you are using is representing your brand.

I am fine with you saving money and going to JcPenney for around $60. However, I am not opposed to you finding out more about my headshot photography services. I do a lot of on site corporate headshot work. Typically, it's more cost effective for an individual to come to me for a headshot. I also know other photographers in the Raleigh area that provide professional headshot services. The key thing is to think through whether the image you are using now on LinkedIn and other professional sites is truly representing your brand or is it time to contact a professional:  You can reach me via my online contact form.

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David Williams

Short Bio About The Author: I'm David Williams a professional commercial photographer focusing on corporate and business clients with some personal branding, lifestyle photography in the mix. My love for photography began in late 1981 while still in High School. I started making money with his camera in 1982. Brenda, my wife, and I started working together in photography in 1988 shortly after we met. Brenda and I married in 1989 and have two adult daughters. Please be sure to get a quote for services if needed. Call or Text: 919.723.8453. Please reach out to connect with me on LinkedIn.