The two primary sources that I produce regular written content on are my blog (https://www.rtpphotoandvideo.com/blog/) and my LinkedIn page. I specifically said “written content” because I am active on social media with images and some context around the images or small amounts of content like a Tweet.

Most of my blog post links are shared on my various social media platforms which is where the “marketing” part of content marketing comes into play. However, my posts get indexed in Google and have the chance to show up in the search results.

I have said this many times and will continue to say it. NO! I don’t really have time to write content. However, it’s important to me and most of my content is written early in the morning before the sun comes up. So I’m committed to it.

Is Content Marketing Worth It?
For me, I believe it is. It takes my time, but it’s something that I can do for FREE. Not all marketing efforts are free and although time is money, I’m usually not doing a photoshoot at 5 a.m. or 6 a.m. when I’m typically writing content. So for me, the exposure on social media, the brand building, the potential to rank in Google and a few other reasons make content marketing worth my time and I plan to continue doing it.

How Long Should Written Content Be?
This post is 419 words and many would argue that it’s not long enough to make a difference. There are some that say written content should be 2,000 words minimum which I could do and I just saw something recently that said 4,500 words. Yes, 4,500 words. I’m sorry, but I don’t have the kind of time it would take to read multiple 2,000 or even 4,500 word articles.

Personally, I thinking writing content that is worthy of reading and sharing on social media has value in the grand scheme of things. I have had numerous pieces of short content (if you call 400 – 500 words short) do well. I think the key is to get started with content marketing even if that is just 300 words consistently on a blog and/or LinkedIn profile which allows publishing or articles.

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Yes, we live in the age of information overload, but creating content is still a critical element in any good marketing strategy. I’m committed to create content on a regular basis to continue to get the word out and build my brand.

Step 1 – Write The Content
Yes, this can be time consuming and finding the time may be challenging. However, writing content ,like anything else in life, can be done if you are committed to it.

Blogging and Linkedin articles are the two easiest platforms for most small business owners to create longer content. But don’t neglect creating shorter pieces of content on Social Media. For example, Twitter is only 144 characters and should be a part of your content marketing strategy. However, Twitter should not take the place of a blog post.

Step 2 – Share Your Content
You can easily share your longer content that was written for your blog and/or a LinkedIn article on various social media platforms like Facebook, Google Plus, Twitter, Pinterest and LinkedIn just to name a few. In addition, you can use those same platforms to create short pieces of content and share a PIN on Pinterest for example on Twitter, Google Plus, LinkedIn and Facebook. Are you beginning to see the overlap of how the platforms can work together?

Step 3 – Content Marketing Builds Your Brand
If you are active on social media plus actively writing blog posts and/or LinkedIn articles, it can definitely help build your brand in a positive way if you are providing good content that others care about and you are not filling up their Facebook feed with 15 things back to back. For small businesses, one of the easiest most cost-effective ways to build a brand is through content marketing.

Step 4 – Repeat, Repeat, Repeat And Don’t Stop
Try steps 1, 2 and 3 for 12 consecutive months and see what you think. By then, you should be in such a habit of doing things that you will likely not want to stop.

I specifically remember giving advice to someone almost a year ago about this process and have seen minimal progress at best. That doesn’t make it right or wrong and mean that this strategy is right for everyone, but I would have loved to see what the last year could have done for this individuals brand and confidence.

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