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I 100% believe that blogging is necessary for my business; however, I don’t believe that I have to blog 7 days a week to benefit my business. FYI, I didn’t think that when I set the goal either. I simply thought that I’d see if I could do 366 blogs (it’s leap year) in a row.

I’m not giving up on blogging. I have been doing it for too long and too consistently. I will likely do a minimum of 3 posts per week which is easy for me and I may do 5 or even 7 on some weeks. My wife says that I am never at a loss for words.

So if I’m not blogging 7 days a week, is it because I’m lazy and I give up on things. Absolutely Not! Actually, I’d love to write my first book before 2016 is over. So that will require some additional time. I also would like to consistently post at least once per week if not twice per week on LinkedIn. I already stay active with LinkedIn articles and currently have over 2,000 followers. It’s not about being lazy and giving up. It’s about a reallocation of time and likely still producing the same level of written content in 2016.

It’s important to be flexible and change direction as needed. A new mindset can produce new results.

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The picture on the left is the Dallas skyline (purchased from Fotolia.com). I closed a corporate event photography and video gig this week for a conference coming up that will be held in Dallas, Texas.

I’ll be handling the corporate event photography side of the project while at the conference and both John and Keenan will be focused on capturing video footage throughout the conference. Our goal is to provide lots of great still images as well as a highlight / promotional video that will be about 3 minutes in length when completed.

Although I shoot all over the US and have done both photography and video in Texas before, this will be the first time that our team has visited Dallas. It’s nice on our first visit to Dallas to be doing both photography and video for a conference which is a core part of our business. We are ready, willing and able to travel anywhere in the US and beyond. It’s something that we do on a regular basis.

Two key benefits for companies, organizations and associations having the same photography and video team at their annual meetings around the country and/or around the world or even multiple events or conferences in the same year is that they get consistent results and for those attending to see familiar faces behind the camera. Although I get the value of working with a local company because we are local to Raleigh, having a team that travels saves time in finding different photography and video teams in the host location and risking results that may not be what the client is looking for.

Typically, the only additional expenses are hotel, flight and transportation to and from the airport. When organiztions make decisions 6 months out like this one did for the Dallas conference, the airline tickets round trip for a three man team are only $698. That’s the total for ALL 3. Therefore, planning ahead for photography and video can save the organization money.

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Today is March 17th. It’s Saint Patrick’s Day. However, for me, it’s the birthday of my lovely wife and business partner: Brenda Williams. We are taking the day off together to celebrate while John covers the studio. Happy Saint Patrick’s Day to all of you, but Happy Birthday to Brenda. No, I am not crazy enough to post her age.

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